Quick
Clock-ins, approvals and answers without the scenic route.
Brand book
The CLVRO brand.
Serious tools, zero serious face. Here's the name, the personality, the palette and the voice.
The big idea
Serious tools.
Zero serious face.
Clear
Everyone knows what is happening, what is next and what needs fixing.
Human
Friendly enough for teams. Powerful enough for payroll.
Spot-on
Accurate hours, cleaner records and fewer payroll surprises.
Name check
CLVRO
Pronounced clever-oh. Five punchy letters with a warmer, more ownable sound.
Primary domain
clvro.com
Why it works
Distinctive, global and easy to say, with an upbeat ending that gives the name more personality.
Colour playground
Bright enough to wake up a Monday.
A punchy palette makes workforce software feel welcoming while black outlines keep everything grounded and readable.
Zap Lime
#C7FF3D
Pop Purple
#9B7BFF
High-Five Coral
#FF6B6B
Good-Day Yellow
#FFDF5D
Soft Cream
#FFF8E8
Ink
#171717
Things CLVRO says
Less HR robot.
More real human.
“Clock in. Crack on.”
“Time tracking. Minus the eye-roll.”
“Good hours. Good pay. Good day.”
“Stay on time. Stay CLVRO.”